• 28 January 2026

Mastering Personalisation: Technical Strategies to Increase Average Order Value

Personalisation is the most effective technical strategy to significantly Increase Average Order Value (AOV). This guide provides developers with architectural strategies, tooling recommendations (like AWS Personalize and CDPs), performance tuning tips, and essential code examples to build and deploy advanced AI-driven e-commerce recommendation engines.

  • 19 January 2026

Mastering E-commerce A/B Testing Ideas for Q1 Conversion Optimisation

Q1 requires sharp focus on conversion metrics. Technical teams must deploy robust E-commerce A/B Testing Ideas for Q1, prioritising server-side execution and performance tuning. This article provides technical guidance on architecture, tooling, and high-impact test concepts suitable for the New Zealand digital commerce landscape.

  • 27 June 2025

Shopify Store Setup: The Complete Beginner’s Guide for 2025

From Idea to Empire: The Ultimate Beginner’s Guide to Setting Up a Shopify Store (2025 Edition) Introduction: Why Start Now? Let’s be honest: you have probably been thinking about this for a while. Maybe you are currently selling through Instagram DMs, juggling spreadsheets and bank transfers manually. Maybe you...

  • 11 May 2025

Headless CMS Explained: The Future of Content Management

The Modern Approach to Flexible and Scalable Content Delivery In the fast-paced digital era, content must be delivered across multiple platforms—websites, mobile apps, smartwatches, digital kiosks, and more. To meet this demand, traditional content management systems (CMS) often fall short. That’s where headless CMS solutions come into play. This...