• 23 November 2025

Why Structured Data Matters More Than Ever in 2025

Structured data is critical for web visibility and SEO in 2025. It helps search engines understand your content, enabling rich results and boosting user engagement. This article explores its importance, implementation via Schema.org and JSON-LD, and provides a checklist for success.

  • 14 November 2025

Shopify SEO Setup: A Complete 2025 Checklist

A practical, developer-friendly Shopify SEO checklist for 2025. Covers technical foundations, tooling, Liquid examples, performance, structured data and NZ-specific considerations to boost organic traffic and conversions.