• 28 January 2026

Mastering Personalisation: Technical Strategies to Increase Average Order Value

Personalisation is the most effective technical strategy to significantly Increase Average Order Value (AOV). This guide provides developers with architectural strategies, tooling recommendations (like AWS Personalize and CDPs), performance tuning tips, and essential code examples to build and deploy advanced AI-driven e-commerce recommendation engines.

  • 5 January 2026

E-commerce Personalisation Techniques Using AI

A practical guide to E-commerce Personalization Techniques Using AI for developers and product teams, including architecture, tools, NZ privacy notes, code snippets, and performance tips.

  • 6 December 2025

Mastering Cloudflare Rules for High-Traffic NZ E-commerce Stores

Learn how to master Cloudflare Rules for High-Traffic NZ E-commerce Stores. This guide covers essential configurations for boosting performance, enhancing security, and ensuring reliability. Discover practical tips, real-world examples, and a comprehensive checklist to optimise your online presence and protect your digital assets.

  • 3 December 2025

Optimising Shopify Checkout for This Christmas: Boost Your Holiday Sales

Preparing your Shopify store for the Christmas rush involves crucial checkout optimisation. This guide helps you enhance speed, build trust, simplify the process, and leverage powerful tools to boost your holiday sales and ensure a seamless customer journey.

  • 27 November 2025

Creating AI Optimised Product Descriptions for WooCommerce

Discover how to supercharge your WooCommerce store by creating AI-optimized product descriptions. This guide covers essential tools, integration strategies, and best practices to enhance SEO, boost conversions, and captivate your New Zealand customers with compelling content.

  • 21 November 2025

Black Friday 2025 E-commerce Optimisation Checklist: Your Guide to Peak Performance

Prepare your e-commerce site for Black Friday 2025 with this essential optimization checklist. Learn how to boost performance, enhance user experience, ensure scalability, and implement crucial DevOps strategies to maximise sales and customer satisfaction for the biggest shopping event of the year.

  • 27 June 2025

Shopify Store Setup: The Complete Beginner’s Guide for 2025

From Idea to Empire: The Ultimate Beginner’s Guide to Setting Up a Shopify Store (2025 Edition) Introduction: Why Start Now? Let’s be honest: you have probably been thinking about this for a while. Maybe you are currently selling through Instagram DMs, juggling spreadsheets and bank transfers manually. Maybe you...