Project Type
Web Design & Development
Client
Poll The People
Duration
3 Months
Tasks
Logo Design
UI/UX Design
Functional Developments
URL
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Project Description
The primary objective of this project was to build an intuitive and professional web platform for a SaaS company offering rapid consumer feedback powered by AI. The site needed to clearly communicate the value of instant testing tools for ads, logos, and content. A key focus was on seamless user experience, mobile responsiveness, and strong on-page SEO to drive organic visibility. The platform also integrates AI-generated insights and supports marketers and designers in making faster, data-driven decisions.
Challenges
The client approached us with a need to enhance their research platform and reach a broader user base through a professionally designed website.
Limited Market Reach: They faced challenges scaling beyond niche users and needed a platform to attract global marketers, designers, and product teams.
Lack of User-Friendly Interface: Their existing tools were not intuitive, making it hard for users to quickly launch tests or access insights.
Manual Analysis Overload: Time-consuming manual survey analysis was slowing down decision-making and user satisfaction.
Low Brand Visibility: Without a clear value proposition and modern design, it was difficult to compete with traditional survey tools.
Trust & Authority Challenges: They needed a way to showcase real user success stories and demonstrate the credibility of their AI-driven insights platform.
Solution
Expanded Their Reach: We created a dynamic platform that enabled Poll the People to connect with businesses, marketers, and designers globally, expanding their visibility well beyond their original market.
Enhanced Their Online Presence: We designed a polished, professional website that clearly communicates their value, increases trust, and effectively showcases their unique survey and testing services.
Shared Comprehensive Information: The website includes detailed sections on user testing, AI-driven insights, and survey templates, helping users understand their tools and processes easily.
Streamlined Their Research Flow: Our team implemented an intuitive survey launch process, allowing users to create, distribute, and analyze polls efficiently — all in one place.
Built Trust and Credibility: Testimonials, case studies, and recognitions were displayed prominently to build social proof and convey the platform’s proven success.
Established an Educational Resource Center: A well-organized blog and resource section shares best practices, user guides, and thought leadership in survey testing and consumer feedback.
Differentiated from Traditional Survey Tools: With AI-powered analysis and fast turnaround, the platform stands apart from conventional survey platforms by offering immediate, high-quality insights.
Provided Multilingual Reach: Language flexibility ensures the platform can serve international users and researchers, making it adaptable for diverse audiences.
Ensured Mobile-Friendly Design: The responsive site design ensures an excellent user experience across desktops, tablets, and mobile devices.
Enabled Easy Updates and Maintenance: A scalable CMS was integrated to allow the team to easily update templates, blogs, and results without needing technical support.
Process
By following this three-step process of Discovery and Planning, Design and Development, and Deployment and Support, we can effectively achieve the solutions identified and help the client expand their reach, enhance their online presence, and improve client engagement and satisfaction.
1
Discovery and Planning
Conduct a thorough analysis of the client’s needs, target audience, and competitors.
Collaborate with the client to define the goals, objectives, and desired features of the website.
Develop a comprehensive project plan and timeline to ensure a clear roadmap for achieving the solutions.
2
Design and Development
Create a visually appealing and user-friendly website design that aligns with the client’s branding and conveys a sense of trust and professionalism.
Implement the necessary functionalities, such as a booking system, multilingual support, and content management system, to address the specific challenges identified.
Develop and optimise the website for mobile responsiveness, ensuring a seamless user experience across devices.
3
Deployment and Support
Launch the website, ensuring all functionalities are working correctly and content is accurately presented.
Provide comprehensive training and documentation for the client to manage and update the website easily.
Offer ongoing technical support, maintenance, and monitoring services to address any issues, implement updates, and ensure the website remains up to date and secure.
Result
As the software development partner, we have successfully provided these solutions to address the client’s challenges, helping them expand their reach, improve their online presence, and enhance overall client experience and engagement.
