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A Modern Agricultural Storefront

sfhero
  • Project Type Web Design & Development
  • Client Sharpes Feed Barn
  • Duration 6 Months
  • Task Logo Design,
    UI/UX Design,
    Functional Developments,
    NZ Post API,
    Shop Page Customization
  • URL sharpesfeedbarn.co.nz

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    Project Description

    The primary objective for this project was to develop a user-friendly e-commerce website for Sharpes Feed Barn, a long-standing provider of animal feed and gardening supplies in Lower Hutt, New Zealand.

    Along with developing the website, implementing extensive on-page SEO was a key requirement. This ensured the platform effectively highlighted their wide range of animal feed and gardening products while increasing visibility in local search results, helping them attract nearby customers and support their longstanding community presence.

    Problems

    Sharpes Feed Barn identified several challenges that prompted the development of a comprehensive e-commerce platform to better serve their customers across New Zealand.

    • Limited Online Reach: Difficulty in reaching customers beyond the Lower Hutt area, limiting potential growth opportunities.
    • Absence of Digital Presence: Lack of a website hindered the ability to showcase products and services to a broader audience.
    • Inefficient Information Dissemination: Challenges in providing detailed product information, pricing, and availability to customers in a timely manner.
    • Manual Order Processing: Reliance on phone or in-person orders led to inefficiencies and potential for errors in order management.
    • Building Customer Trust: Difficulty in establishing credibility and trust with potential customers without an online platform to display reviews and testimonials.

    Solutions

    • Expanded Their Reach: We developed an e-commerce platform that enabled Sharpes Feed Barn to serve customers across New Zealand, extending their reach beyond the Lower Hutt area.
    • Enhanced Their Online Presence: We designed a professional website that boosted the company's credibility and provided a centralized platform to showcase their extensive range of animal feed and gardening products.
    • Provided Comprehensive Product Information: We created detailed product pages, allowing customers to access information on feed types, supplements, gardening supplies, and more, facilitating informed purchasing decisions.
    • Streamlined the Ordering Process: Our team integrated a user-friendly shopping cart and checkout system, simplifying the purchasing experience for customers and improving order management for the business.
    • Built Trust and Credibility: We incorporated customer reviews and testimonials on the website, showcasing positive feedback and reinforcing the company's reputation for quality products and service.
    • Established Informative Content Sections: We added sections like FAQs and brand information, providing valuable insights and positioning Sharpes Feed Barn as a knowledgeable authority in their field.
    • Differentiated from Competitors: By creating a dedicated website, we ensured Sharpes Feed Barn stood out from generic online retailers, emphasizing their unique history and personalized customer service.
    • Ensured Mobile-Friendly Design: Our team optimized the website for mobile devices, ensuring a seamless and responsive user experience for customers accessing the site from smartphones and tablets.
    • Enabled Easy Updates and Maintenance: We provided the client with a user-friendly content management system (CMS) that allowed them to easily update and maintain their website without relying on technical expertise, ensuring their site stays up to date.

    Process

    By following this three-step process of Discovery and Planning, Design and Development, and Deployment and Support, we can effectively achieve the solutions identified and help the client expand their reach, enhance their online presence, and improve client engagement and satisfaction.

    1
    Discovery and Planning

    • Conduct a thorough analysis of the client's needs, target audience, and competitors.
    • Collaborate with the client to define the goals, objectives, and desired features of the website.
    • Develop a comprehensive project plan and timeline to ensure a clear roadmap for achieving the solutions.

    2
    Design and Development

    • Create a visually appealing and user-friendly website design that aligns with the client's branding and conveys a sense of trust and professionalism.
    • Implement the necessary functionalities, such as a booking system, multilingual support, and content management system, to address the specific challenges identified.
    • Develop and optimise the website for mobile responsiveness, ensuring a seamless user experience across devices.

    3
    Deployment and Support

    • Launch the website, ensuring all functionalities are working correctly and content is accurately presented.
    • Provide comprehensive training and documentation for the client to manage and update the website easily.
    • Offer ongoing technical support, maintenance, and monitoring services to address any issues, implement updates, and ensure the website remains up to date and secure.

    Result

    As the software development partner, we have successfully provided these solutions to address the client's challenges, helping them expand their reach, improve their online presence, and enhance overall client experience and engagement.

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